There are two types of VIP
Recreational, where you get invites, taken out for dinner and the like. General if you are in this category you are a net loser.
Non-Recreational, like us where you are net winners to don't get any freebies or encouragement. But you may get elevated customer service levels.
I have a variety of contacts across the business, so I don't really use my account manager that much. But occasionally talk to him.