Ladbrokes buys Betdaq in €30m deal

[freddy]

Another option to be considered is that it will actually make very little difference to the Betdaq exchange and the way that it is run.

They may Just operate it as a completely separately company with no cross promotion and just use it to manage their own liabilities.

they are not going to want to lose their losing sportsbook customers to the exchange that for sure.

so im not sure what they could be planning really
will be an interesting time for sure .

[mcfc1981]

the advantage i see ladbrokes having over betfair is they could put terminals in the shops also let u cash out your balance in the shops rather then having to wait the 3 days it takes to cash out of betfair.

[tweebie1999]

I read somewhere that Ladbrokes want Betdaq because exchanges have very advanced data systems and they are more interested in this than the business of betting exchanges.

[HThandicaper]

[quote="mcfc1981
why would ladbrokes put in own liquidity???(maybe to start wiv to get it up and running) dont understand why they would lay a team at 2.2 on exchange when they can lay it at 2s in the shop[/quote]

Everyone thinks money needs to be in the first box, for me its all about the "Security". betdaq lacks any depth of liquidity so its hard to trade and take the risk without anything to back it up. Id be happy if they put up 2 for me able to work at 2.2 knowing I can get out at 2. Problem at the moment is if you want to trade at 2.2 there is nothing behind you at the moment on there to give you the security.

[PeterLe]

Hi
A good summary here:-

http://www.guardian.co.uk/sport/blog/20 ... er-betfair

I'm sure Ladbrokes have done their homework, it will be interesting to see what happens..

[sweetybt]

Looks like a good fit.

Easy and cheap to re-configure the Betdaq minimum 50p stake to Ladbrokes standard maximum 50p stake for winners. Change the logo to blood red and stick some 50% payout fruit machines in the corner of the screen.

Free ladbrokes plastic pen at Christmas for all customers.

[freddy]

Yep sounds right 0.50p min bet turn to 0.50p max

I wonder if Ladbrokes could bring In-Running to the masses via the high street shops, now that would be an interesting idea.

they could rent terminals per hour or whatever and then take their 5% commision.

[_PP_]

I wonder if Ladbrokes could bring In-Running to the masses via the high street shops, now that would be an interesting idea.

they could rent terminals per hour or whatever and then take their 5% commision.

Greetings,

ESPN had a story where something similar was already happening in Las Vegas:
http://www.youtube.com/watch?v=N_sqMO-L4dk

Cheers

[freddy]

Yes thanks, that was the sort of thing i was imagining,
it would be nothing new here obviously, but it could help turn a niche market into a more mainstream one,
they have a awful lot of shops that's for sure.

they need to create new business for the exchange but at the same time they wont want to lose money to it from their sports book customers.
so new revenue streams like this may be the way forward

[Euler]

New landing page on their site: -

http://www.betdaq.com/UI/

[freddy]

Well it's certainly looks more professional looking than the last one they had.

That one looked like a 12 year old's myspace page to me

[Groovyelms]

Competion has to be a good thing, the lowering and the levelling of a pc in the future would seem to be a likely outcome... But as stated in the guardian article this will take time and money. if the smart big money gets lured over to Ladbrooks-betdaq exchange this has to be agood thing for us all. the mug money wont change much anytime soon as I believe the concept of the exchange is beyond the mug money punters anyway.

To quote a good very bright friend of mine gambles regularly, but does not use the exchange to mitigate any liabilities despite understanding how it works. he simply gambles on the outcome..... yep i don't know why either!!!!!
groovy

[Euler]

Ladbrokes have completed their purchase of Betdaq: -

http://otp.investis.com/clients/uk/ladb ... sid=324294

[mhopps]

Not sure if this is just coincidental with the purchase complete but the Aston Villa v Man City - Match Odds had 565k matched prior to kickoff which is quite alot higher than normal

[steven1976]

Ladbrokes have completed their purchase of Betdaq: -

http://otp.investis.com/clients/uk/ladb ... sid=324294

So have they only bought 10% peter or took over complete control? Sorry not so good on understanding all this company set up but the attached says only 7 mil shares at 28p or 2 mil quid or is this for the company that runs the operation of their site?