Ladbrokes buys Betdaq in €30m deal

[freddy]

Well it's certainly looks more professional looking than the last one they had.

That one looked like a 12 year old's myspace page to me

[Groovyelms]

Competion has to be a good thing, the lowering and the levelling of a pc in the future would seem to be a likely outcome... But as stated in the guardian article this will take time and money. if the smart big money gets lured over to Ladbrooks-betdaq exchange this has to be agood thing for us all. the mug money wont change much anytime soon as I believe the concept of the exchange is beyond the mug money punters anyway.

To quote a good very bright friend of mine gambles regularly, but does not use the exchange to mitigate any liabilities despite understanding how it works. he simply gambles on the outcome..... yep i don't know why either!!!!!
groovy

[Euler]

Ladbrokes have completed their purchase of Betdaq: -

http://otp.investis.com/clients/uk/ladb ... sid=324294

[mhopps]

Not sure if this is just coincidental with the purchase complete but the Aston Villa v Man City - Match Odds had 565k matched prior to kickoff which is quite alot higher than normal

[steven1976]

Ladbrokes have completed their purchase of Betdaq: -

http://otp.investis.com/clients/uk/ladb ... sid=324294

So have they only bought 10% peter or took over complete control? Sorry not so good on understanding all this company set up but the attached says only 7 mil shares at 28p or 2 mil quid or is this for the company that runs the operation of their site?

[Will Sharpe]

In short:
Bought Betdaq 100% + 10% of tech provider to Betdaq + an
option to acquire all of the tech provider

[_PP_]

Interesting money at the Croatia x Serbia match odds market. It's the first time I see this kind of "balance" between betfair and betdaq.

Cheers

[_PP_]

Interesting money at the Croatia x Serbia match odds market. It's the first time I see this kind of "balance" between betfair and betdaq.

Cheers

Only pre-live, though. The in-running is as dry as usual...

[Euler]

Ladbroke interims results this morning contained -

In February we completed the acquisition of the Betdaq betting exchange and are making good progress in developing it as a standalone business. We are on track to introduce a Ladbrokes exchange product to run alongside our existing fixed odds sportsbook early in 2014, creating a more comprehensive and strategically differentiated sports betting offer for customers.

[LeTiss]

That's quite interesting, Peter

That sounds to me that they may change the Betdaq name to something more Ladbrokes orientated

[jimrobo]

they may be on track to run the exchange as a more ladbrokes orientted exchange..........but what about the earlier item on their roadmap......upgrading the api!!!

[Wainwright]

Hopefully we'll get the API upgrade sooner rather than later - it would make sense to get everything in place before launching "The Ladbrokes Exchange" (if that's what it's to be) - the technology upgraded and stable, 3rd party trading platforms re-vamped and ready (complete with eager traders) etc.

Sounds like a good thing to me.

I'm hoping that a Ladbrokes branded exchange with a big marketing push behind it will result in a massive boost to overall exchange liquidity. I suspect that Betfair reached "Peak Punter" some time ago and the mix of trader to punter money has been steadily moving to a tipping point on some markets, and as a result we're seeing some of the effects described recently - very poor fill rate, erratic price movement, prices pushed into value territory etc. Betfair have apparently given up on attracting new money to the exchange, instead trying to squeeze the pips out of what they have (premium charge, variable basic commission and so on). To me, the withdrawal from non-core countries, the sports book, the Bingo, the Blackjack, the Scratchcards etc all signal throwing the towel in on growing the exchange.

Will a Ladbrokes branded exchange be able to attract the punters that Betfair couldn't ?

I think it's got a good chance - let's hope so anyway !!

[mugsgame]

Anyone who thinks Ladbrokes have arrived on a white horse to "save" the betting exchange model needs to calm down. It ain't gonna happen.

[Wainwright]

Probably right, but I'm determined to be optimistic about this.

When the primary exchange gets hidden away like some embarrassing relative and you have to petition just to get it noticed, any cause for hope is welcome as far as I'm concerned.

[PeterLe]

Anyone who thinks Ladbrokes have arrived on a white horse to "save" the betting exchange model needs to calm down. It ain't gonna happen.

Just the vision of a donkey trotting in the distance would do right now!