It's interesting but makes your stomach turn at the same time when abused. For example, we apparently have a local Youtube influencer with 600k+ subs, which I think is more than all of the trading channels combined, and he's using that platform in typical "ez money" clickbait fashion to sell trading video packs of beginner football strategies to clueless casual punters.
But the point is, even that can't be directly labeled as an outright scam, because it falls under that annoying grey area, like the whole industry.
And with the overall liquidity slowly dwindling, maybe at this point any traffic that the exchange gets via various influencers should be tolerated, provided those people aren't complete frauds or involved in outright scams.