“There are several reasons for our decision to withdraw from the NJ market, including a customer base used to exotic wagers and a reluctance by major US racing associations to embrace a different business model.”
They forgot to mention that they didn't really try very hard.
Every presentation I did over there to non aligned bodies made their jaws drop to the floor and feel slightly embarrassed they were so far behind the curve. There was a real appetite at the consumer end, but not on the business end. After the merger with Stars group, it was inevitable as there are too many vested interests.
The restrictions in NJ were mental. We were not even allowed to develop for the NJ market or license our software to be used in the NJ market. It was a total shut out. I offered to head to NJ for education but was never taken up, even when I was out there I got no invite.
We are now speaking to startups to see if that's a viable route.