Betting Promotions profits from trading
2010 Results out this morning.
January – December 2010
• Betting turnover: SEK 8,447 million (8,218)
• Net turnover after trading fees: SEK 39.9 million (43.9)
• Gross margin: 0.47% (0.53)
• Operating income: SEK 13.5 million (18.9)
• Operating margin: 34% (43)
• Net income from continuing operations: SEK 13.5 million (10.7)
• Profit per share from continuing operations: SEK 1.42 (1.12)
January – December 2010
• Betting turnover: SEK 8,447 million (8,218)
• Net turnover after trading fees: SEK 39.9 million (43.9)
• Gross margin: 0.47% (0.53)
• Operating income: SEK 13.5 million (18.9)
• Operating margin: 34% (43)
• Net income from continuing operations: SEK 13.5 million (10.7)
• Profit per share from continuing operations: SEK 1.42 (1.12)
Wow!
Given that 1 SEK (Swedish Kronar) equals about 10p, those are impressive figures!
Does anyone have any theories about how they work their magic?
Jeff
Given that 1 SEK (Swedish Kronar) equals about 10p, those are impressive figures!
Does anyone have any theories about how they work their magic?

Jeff
Euler wrote:2010 Results out this morning.
January – December 2010
• Betting turnover: SEK 8,447 million (8,218)
• Net turnover after trading fees: SEK 39.9 million (43.9)
• Gross margin: 0.47% (0.53)
• Operating income: SEK 13.5 million (18.9)
• Operating margin: 34% (43)
• Net income from continuing operations: SEK 13.5 million (10.7)
• Profit per share from continuing operations: SEK 1.42 (1.12)
- CaerMyrddin
- Posts: 1271
- Joined: Mon Sep 07, 2009 10:47 am
Congratulations to all the other tradersBetting promotion lost money in Q1 according to their latest report

These guys are suffering now it seems: -
July - September 2011
• Betting turnover: 1,475 SEK million (1,701)
• Net turnover after trading fees: 3.4 SEK million (13.4)
• Gross margin: 0.23% (0.79) [1]
• Operating income: -3.0 SEK million (6.2)
• Operating margin: -88% (47)[2]
• Net income from continuing operations: -2.6 SEK million (4.7)
• Profit per share from continued operations: -0.27 SEK (0.50)
They lost money in the first nine months of the year.
July - September 2011
• Betting turnover: 1,475 SEK million (1,701)
• Net turnover after trading fees: 3.4 SEK million (13.4)
• Gross margin: 0.23% (0.79) [1]
• Operating income: -3.0 SEK million (6.2)
• Operating margin: -88% (47)[2]
• Net income from continuing operations: -2.6 SEK million (4.7)
• Profit per share from continued operations: -0.27 SEK (0.50)
They lost money in the first nine months of the year.
Below is their latest press release with Q3 figures.
They are still in the game. Obviously premium charge isnt in their life.
Betting income report Q3 2011
Betting Promotion achieved a gaming turnover of 1,481 MSEK (1,701) and a net turnover
after fees of 3.4 MSEK (13.4) in the third quarter of 2011. This leads to a gross margin of
0.23% (0.79).
Gross margin from pre-live has not reached our expectations. This is due to the fact that
July and August are characterized by lower turnover and higher volatility. In September,
when the major football leagues restarted, we have achieved a more stable outcome.
Betting Promotion has in recent years worked on developing and launching a product aimed
at bookmakers. During quarter three the company had a number of integrated bookmakers
to this product. As betting turnover from these bookmakers gradually increased, the
company decided to modify the report presentation to disclose the betting turnover and
gross margin from this product. The company believes that the number of integrated
bookmakers and betting turnover from this product will increase.
BETTING INCOME Q3 2011
PRESS RELEASE | BETTING PROMOTION 2
PRODUCTS
Betting turnover
(SEK million)
Net turnover
After fees
(SEK million)
Gross Margin
(%)
Pre-Live 1,204 1.7 0.14
Live 254 1.1 0.43
Bookmaker 23 0.6 2.55
Total 1,481 3.4 0.23
Interim report will be published November 7, 2011.
Malmö October 4, 2011
For further information, please contact:
Johan Moazed, CEO Betting Promotion Sweden AB.
They are still in the game. Obviously premium charge isnt in their life.
Betting income report Q3 2011
Betting Promotion achieved a gaming turnover of 1,481 MSEK (1,701) and a net turnover
after fees of 3.4 MSEK (13.4) in the third quarter of 2011. This leads to a gross margin of
0.23% (0.79).
Gross margin from pre-live has not reached our expectations. This is due to the fact that
July and August are characterized by lower turnover and higher volatility. In September,
when the major football leagues restarted, we have achieved a more stable outcome.
Betting Promotion has in recent years worked on developing and launching a product aimed
at bookmakers. During quarter three the company had a number of integrated bookmakers
to this product. As betting turnover from these bookmakers gradually increased, the
company decided to modify the report presentation to disclose the betting turnover and
gross margin from this product. The company believes that the number of integrated
bookmakers and betting turnover from this product will increase.
BETTING INCOME Q3 2011
PRESS RELEASE | BETTING PROMOTION 2
PRODUCTS
Betting turnover
(SEK million)
Net turnover
After fees
(SEK million)
Gross Margin
(%)
Pre-Live 1,204 1.7 0.14
Live 254 1.1 0.43
Bookmaker 23 0.6 2.55
Total 1,481 3.4 0.23
Interim report will be published November 7, 2011.
Malmö October 4, 2011
For further information, please contact:
Johan Moazed, CEO Betting Promotion Sweden AB.
January – December 2011
• Betting turnover: SEK 6,731 million (8,447)
• Net turnover after trading fees: SEK 17.4 million (39.9)
• Gross margin: 0.26% (0.47)
• Operating income: SEK -10.7 million (13.5)
• Operating margin: -61% (34)
• Net income from continuing operations: SEK -10.0 million (13.5)3
• Earnings per share from continuing operations: SEK -1.05 (1.42)3
I met up with them at the ICE show recently. There were more interested in trying to flog their bookmaker product.
• Betting turnover: SEK 6,731 million (8,447)
• Net turnover after trading fees: SEK 17.4 million (39.9)
• Gross margin: 0.26% (0.47)
• Operating income: SEK -10.7 million (13.5)
• Operating margin: -61% (34)
• Net income from continuing operations: SEK -10.0 million (13.5)3
• Earnings per share from continuing operations: SEK -1.05 (1.42)3
I met up with them at the ICE show recently. There were more interested in trying to flog their bookmaker product.
Its interesting that they still dont mention horse racing..in the web site text they state:-
Today we are running up to 10 000 sports betting events each month spread across 25+ sports. Sports with most turnover are: Soccer, Ice Hockey, Baseball, Basketball, Tennis, American Football and Golf
Today we are running up to 10 000 sports betting events each month spread across 25+ sports. Sports with most turnover are: Soccer, Ice Hockey, Baseball, Basketball, Tennis, American Football and Golf
-
- Posts: 1744
- Joined: Tue Jan 19, 2010 6:28 am
Thats a lot of cash they turnover if i understood it correct. So they turned over 160 million pounds in 3 months and made 800,000 pounds? Thats about 17K a day profit after overheads.
Makes my 50 quid a day look like peanuts!
Makes my 50 quid a day look like peanuts!
-
- Posts: 1744
- Joined: Tue Jan 19, 2010 6:28 am
Why do they not involve with horse racing? They do 10,000 markets a day in 25 sports but dont touch horse racing. Surely that would be massive for them?