What are the most important criteria to analyze in the pre-live market?

[csewell1987]

Wow. OP might as well have asked this question in the house of commons...

[ShaunWhite]

I saw you mention somewhere that you just use data and don't look further beyond that. But I've learnt that even if you have a data-based strategy, you can usually go several levels deeper.

My take on data is that it's a confirmation of perceived behavioural activity. You (one) can't simply mine data and expect the data to deliver a strategy. It starts with a strategy idea (often behavioural) and the data tells you the most effective way to execute it.

The issue I find with some who just use data, is that they only see the numbers, but the numbers are just a reflection of the actual activity in the real world, not a world of their own. Understanding behaviour is fine, understanding data is fine, but together they add up to more than the sum of their parts.

[Euler]

Totally agree

[Anbell]

Thanks for the interesting conversation.

Back to the original question: Peter I've never seen you discuss it but how do you approach a market if the fave is 1.5 vs 3.0 or 6.0? Presumably those markets are very different?