Licensing a betting Model?

The sport of kings.
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Gcampb
Posts: 6
Joined: Mon Mar 13, 2023 8:42 pm

Hi

I posted a few weeks ago here regarding a machine learning project I was working on. It appeared to have found an edge in the UK&iE racing markets, it was backtested on 9 years of racing and it has a strong, consistent signal that I'm currently testing on live races. My initial tests showed it had circa a 13% roi per annum, however as ive been trading on live races I decided on specific tweaks to making selections ie excluding selections with odds of less than 2.0 and the roi shoots up to 30% per annum, though with a drop from circa 1400 selections to 400..

Further to this, ive also got a model that initially I couldn't find value in - it could, predict the structure of a market before the off and without any sight of odds data accurately predict how the market was going to react to the race pre off, initially I couldn't find a trading strategy, however after returning to it - it actually works very well for lay betting. The model takes a race card and scores the runners, but just as it was accurate with the top horses, it's accurate with the horses likely to underperform. The edge lies in that the market doesnt price these very well and again, following a basic stategy its been profitable year on year. It gives me the maximum odds to lay bet on a selection, execution wise its a bit trickier to do than my other model, but not impossible.

Both models have minimal drawdown periods so psychologically they are not too bad to work with.

My question... I had been sharing picks on the UK horse racing subreddit as a test and just so anyone interested could follow. along. I received lots of messages etc and a bit of stick too :) because the picks weren't obviously flashy 10/1 picks, however ive been contacted by a 'broker' and to be honest, feel slightly out of my depth with what's being proposed.

I've been asked if I could be introduced to his clients - syndicates and infrastructure providers (not quite sure what that means to be honest, but they receive rebates from books so I assume they are market makers) with the aim of licensing out the models for their use..

When I started creating these models, I'd intended to use these myself and possibly start a tipping/subscription service down the line if the signals held up. I'm aware syndicates exist, but really have no idea where they exist or how they operate.

Does anyone here have any advice? anyone been involved in syndicates or have info on 'infrastrucure providers' ?
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Euler
Posts: 26777
Joined: Wed Nov 10, 2010 1:39 pm

When I first started doing this I was offered a chance of be part of a syndicate and also getting funding in return for a cut of profits.

In the end, while very tempting, I rejected both offers and it turned out to be the best thing I ever did. It would have cost me millions.

Scale is an issue with betting, so holding onto it yourself will provide you with the best return but also no risk of people unpicking what you are doing. Which is also something syndicates seem to be quite focused on when they onboard somebody.
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wearthefoxhat
Posts: 3634
Joined: Sun Feb 18, 2018 9:55 am

Euler wrote:
Mon Dec 29, 2025 2:46 pm
but also no risk of people unpicking what you are doing. Which is also something syndicates seem to be quite focused on when they onboard somebody.

That would be the main point for sure.

Many corporate entitities do this under the guise of an interview (or set of interviews), and ask to see samples of your work. It's a shady practice and they know they could likely reverse engineer your set up and good luck taking them to court.

In the OP's shoes, I'd slowly build to scale and compound the profits. Keep reviewing the results, set a timescale, ie: 9 months (like giving birth) and keep your reddit comms to a minimum as it could serve as distraction during a losing run.

If the OP goes ahead with the meeting, go with eyes wide open. Don't sign anything until you get a legal perspective on things, and certainly don't give way any code or research.
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ShaunWhite
Posts: 10661
Joined: Sat Sep 03, 2016 3:42 am

Euler wrote:
Mon Dec 29, 2025 2:46 pm
Scale is an issue with betting.
Scale can also be an issue with ops too. Data collection and analysis, idea creation (multisport), test/sim development, model optimisation, implementation, monitoring results etc etc, it's a lot for one person. Sometimes 1+1 can = 3 or 4 but then there's the problem of remuneration, it's rarely the case that everyone deserves an equal slice, so do you draw a wage, but that's then an unwelcome overhead, and then what happens if you grow further. It's a nightmare.
Goobs
Posts: 131
Joined: Thu Jul 10, 2025 4:01 pm

I can't say I really see the point of all this algo data mining stuff on these exchanges, when the net result is equity-like returns that can be had from just buying an ETF and having a much easier life....

Especially when I see in-play traders making £40-50k from £200 stakes, their "ROI" must be in the 1000% of percent!
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ShaunWhite
Posts: 10661
Joined: Sat Sep 03, 2016 3:42 am

Goobs wrote:
Wed Dec 31, 2025 10:53 am
I can't say I really see the point of all this algo data mining stuff on these exchanges, when the net result is equity-like returns that can be had from just buying an ETF and having a much easier life....

Especially when I see in-play traders making £40-50k from £200 stakes, their "ROI" must be in the 1000% of percent!
Returns are small but you're only holding it for seconds rather than months.
£200 stake done 20 times a day is a turnover of £1.5m, 50k would be an RoI of about 3.5%. But you only need a few grand instead of £1.5m. So yeah it's 50k for a grand tied up, thousands of % but we generally calculate it on turnover rather than the amount tied up.
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