Betdaq volume monitoring thread
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andyfuller
- Posts: 4619
- Joined: Wed Mar 25, 2009 12:23 pm
Over 10% of the Betfair matched volume on Betdaq for the 14:25 Grade 1, didn't get the exact figures but looked around 15%. Made for a good scalping market on Betdaq with decent sized stakes and a good fill rate.
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spreadbetting
- Posts: 3140
- Joined: Sun Jan 31, 2010 8:06 pm
Came across this RP article on the BF forum, seems Betdaq might be bringing in their own BSP. Should hopefully entice in more traders and botters as I know I use it as a failsafe in alot of my bots and will definitely switch some on on Betdaq if it ever actually happens.
http://www.racingpost.com/news/horse-ra ... t7DaysNews
http://www.racingpost.com/news/horse-ra ... t7DaysNews
Betdaq announce major marketing push in racing
(Copied and pasted from RP site)
WITH horseracing having to increasingly compete with other betting opportunities, Betdaq have delivered some good news for the sport as they confirmed it remains the firm's number one product and will be the subject of a marketing push in the coming months.
Betdaq's managing director Shane McLaughlin has announced a significant effort to build exchange business around a new programme of marketing, including race sponsorship next year.
He said: "This is a long-term initiative and is supported by a ‘Serious About Sport' campaign that builds on a ‘Serious About Horses' TV advert that has been running during the Morning Line on Channel 4 this year."
Dubliner McLaughlin, 37, has been with Betdaq for six years after a spell with Betdaq. He was appointed Betdaq MD this year.
"I've been with Betdaq from the pre-acquisition, Dermot Desmond stage through the purchase and integration with Ladbrokes," he said. "What Ladbrokes bought remains an exciting opportunity and Betdaq is now an established portfolio brand and product in Ladbrokes' wider digital offering.
"We've signed up a couple of brand ambassadors in Hayley Turner [racing] and Tony Cascarino [football]. Both provide weekly columns for our customers that are proving popular.
"We will also be investing further to build our brand profile in racing in particular. Perhaps unusually in this marketplace, horseracing remains our main offering and although we have a range of other sports markets, we're bucking the trend by saying racing is our number one."
McLaughlin described Betdaq's campaign as "a phased approach to build liquidity and the appeal of Betdaq".
He added: "A key element is just two per cent commission for customers making offers - it's not volume-based either, small-stake players enjoy the same benefit and the idea is to help get markets moving.
"With Betdaq we are very clear we're an exchange first, whereas Betfair [the market leader] has successfully evolved into a broader fixed-odds business.
"Of course Betdaq, as part of Ladbrokes, already enjoys big company synergy, with the advantage of a Ladbrokes-branded exchange bringing access to the much larger Ladbrokes customer base, with pooled liquidity with Betdaq markets."
With Betfair imposing a significant premium charge on big professional winners, said to be up to 60 per cent in extreme cases, McLaughlin said: "We don't have a premium charge so our take from the exchange pool is far less [five per cent maximum] with more going to winning customers."
McLaughlin, who described exchange customers as "passionate and demanding", is seeking to develop new products, including a Betdaq SP.
He said: "We've noted Betfair customers like the idea of having a bet guaranteed by reverting to an SP if a bet isn't matched - they prefer action around a solid price.
"Given we already have the algorithms available calculating existing multiple bets, it's a relatively small step for us."
Betdaq have a good relationship with on-course bookmakers that gives them a core liquidity and McLaughlin explained the Betdaq SP would not be an effort to compete with or replace the ring's SP.
"That's a different market and our customers use the SP in a different way, it's a fail-safe for them not getting their bet matched," he said.
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andyfuller
- Posts: 4619
- Joined: Wed Mar 25, 2009 12:23 pm
At the event they held at Ascot there were quite a few other things that would be coming in the near to medium term.Euler wrote:We have been working with Betdaq on core improvements so they announced this was about to come at Ascot. Didn't want to pre-empt any official announcement, but there is more on the list.
All, hopefully, will lead to a better exchange on Betdaq.
Biggest problem Betdaq face is apathy from Betfair users. Despite all the improvements made and the substantial investment we put into the software, we have less users than two years ago. This is what puts us off adopting more exchanges, it's a loss making exercise.
Use Betfair but stick a few quid on Betdaq as well! Especially with the automation.
Use Betfair but stick a few quid on Betdaq as well! Especially with the automation.
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andyfuller
- Posts: 4619
- Joined: Wed Mar 25, 2009 12:23 pm
To be perfectly honest I can't remember what they were. If I remember I will post, perhaps someone else can remember?oscar123 wrote:Are you able to hint at what any of these things that they mentioned are, would be interesting to know what is in the pipeline.
Or is it best to wait for a public announcement from Betdaq?
I do remember them saying that the SP would be implemented in 'their' own way. But didn't give any further details.
They said that any information they gave that day they would expect to be in the public domain so I don't see any issue with people stating what Betdaq said but I just can't remember
Perhaps some of the others that were there can shed some light...
Ok thanks Andy, sounds like either there was nothing major announced that you would have remembered, or that you took too much advantage of the free booze on offer and the whole day was a blur!
I did listen to Peters presentation from the event which was good. Would be interesting to listen to what some of the Betdaq representitives had to say if anybody has any recordings of that, or can remember anything!
Though i suppose ultimately it comes down to what Peter said, the main troule is getting people who are tied to betfair to give it a try, even if not moving all their business over, at least move some.
The SP seems quite popular amongst traders, and spreadbetting said that it would be a big help for people running automation too, so lets hope that comes out soon and has some impact.
I did listen to Peters presentation from the event which was good. Would be interesting to listen to what some of the Betdaq representitives had to say if anybody has any recordings of that, or can remember anything!
Though i suppose ultimately it comes down to what Peter said, the main troule is getting people who are tied to betfair to give it a try, even if not moving all their business over, at least move some.
The SP seems quite popular amongst traders, and spreadbetting said that it would be a big help for people running automation too, so lets hope that comes out soon and has some impact.
Another problem I see is that everybody seems to be obsessed with in running these days.
Pre race, or pre event trading doesnt seem to be as popular as it once was loooking around. Everyone seems to be obsessed with in running and back to lay etc. Which is strange, as you would have thought that pre race trading is about as level a playing field as you can get, ive never understood the obsession with in running, unless you are the man with the fastest pictures.
If Betdaq could somehow makes some in roads into the in running market then it could definitely take off, as that seems to be what is keeping a lot of people from leaving betfair.
Pre race you can easily match your betfair totals on Betdaq, though i understand that this is more difficult for people who just want to play in running.
Pre race, or pre event trading doesnt seem to be as popular as it once was loooking around. Everyone seems to be obsessed with in running and back to lay etc. Which is strange, as you would have thought that pre race trading is about as level a playing field as you can get, ive never understood the obsession with in running, unless you are the man with the fastest pictures.
If Betdaq could somehow makes some in roads into the in running market then it could definitely take off, as that seems to be what is keeping a lot of people from leaving betfair.
Pre race you can easily match your betfair totals on Betdaq, though i understand that this is more difficult for people who just want to play in running.
Ive been one of those guilty ones the last few years only using BD as a backup for BF outages and too put larger ad-hoc order through when needed.
So its my New Years resolution to now use BD regularly to mirror all my BF trades, ill be starting by using 25% of my betfair stakes
So its my New Years resolution to now use BD regularly to mirror all my BF trades, ill be starting by using 25% of my betfair stakes
I don't think it would take much to get some real momentum going. I know racing markets are growing for them but even small amounts of traded volume will multiply. I don't think anybody is going to do it for us we all have to chip in.
I'm happy to run my Betdaq account at zero margin if it saves us commission in the long term and if it makes for a healthy industry. I'm prepared to put that investment in.
I'm happy to run my Betdaq account at zero margin if it saves us commission in the long term and if it makes for a healthy industry. I'm prepared to put that investment in.