Betfair Adverts

[LeTiss]

I've just been watching ITV4 French Open Tennis, sponsored by Bet365

A BF advert comes on claiming how BF's prices were better than Lads, Hills & 365 at 2012 Roland Garros

What a bunch of deceiving, misleading bastards Betfair are. Those prices were on the exchange, not BF sportsbook, which is where they are trying to entice new customers

How long before the bookies make a legal challenge on BF's advertising, where they have to legally state they were only better on the exchange, or where BF sportsbook will have to change their name slightly to legally seperate it from their exchange?

[kelpie]

Did the ad explicitly say on BF Sportsbook?

[LeTiss]

No, it just says Betfair

This is totally misleading advertising. Because any new customers seeing that advert, will go to BF and immediately be directed to their sportsbook. The advert doesn't say anything on these prices were only available on exchanges

If i was Bet365, I would challenge their advertising, so they clearly had to state where those better prices were

[andyfuller]

LeTiss - a simple complaint to the ASA by yourself would do the job. There is no need for Legal action and no need for a minimum number of complaints. It wouldn't be the first time Betfair got told off and forced to make changes - anyone remember when they used to claim you cut out the middle man by betting on Betfair:

http://www.youtube.com/watch?v=QqYEEEiczbk

(Amazing how they change their claim depending on the circumstances! More so that they are still using this advert on Youtube - perhaps ASA's powers don't extend to Online? If they do then Betfair could be in trouble for still showing this ad!)

Ruling: http://www.asa.org.uk/Rulings/Adjudicat ... 49711.aspx

[kelpie]

LeTiss> in this case, I'd say, Bingo!

I agree BF are shittifying (technical term) by letting bookie genes drift into their management DNA, ie rip-off mug punters. But plugging the benefits of the exchange to promote the rip-off book hurts their sportsbook. smarter mug punters (contradition I know but you get the drift) will spot there isn't a difference between BF Sportsbook and the bookies... and find the exchange.

My reaction anyways...

[Euler]

It looks to me as though they are in breach of the ASA guidelines so if somebody complained they would almost certainly have to pull the adverts. I'm amazed nobody has TBH.

[herbie]

Is there a link for it please?...once i have seen it i will complain

[kelpie]

On the subject of suspect betfair adverts, the England-New Zealand cricket test is approaching end stages. The Betfair ad says: "England are firm favourites to clinch victory and take the series 2-0 after an impressive few days of cricket."

Link: http://img-cdn.mediaplex.com/0/7778/en- ... ealand.jpg

Now that's bollocks. The actual exchange odds are:
England 1.93
Draw 2.02
New Zealand 1000

Yesterday England even went in to 1.17. The accurate advert is "Will England avoid the draw...?"

[LeTiss]

I've just seen the same advert & they have slightly changed it - it now says exchange prices only at the bottom

Somebody must have complained!!

[Euler]

it now says exchange prices only at the bottom

In very small print!

[Euler]

If you look at this ruling: -

http://www.asa.org.uk/Rulings/Adjudicat ... %20Rulings

Then Betfair are clearly in breach of guidelines.