Not sure if my reasoning is correct but this is what is puzzling me...
A bookie will adjust the price of a horse to keep the book balanced. If a favourite is being backed, the price shortens because the bookie wants to save profits if it wins, and if so many punters have faith in the horse, it's chances of winning are high. The bookie keeps the book balanced so that if a person backs every horse, he can not win overall...and the bookie makes a profit.
So, keeping a balanced book is crucial to a bookie because that is where his profit comes from...but, on the exchanges, betfair do not make a profit in the same way. They make their money as commission from the winning bets.
Wouldn't it be better for the exchange to let prices drift to attract more punters to back the favourite if it has a good chance of winning? Then, the exchange makes more profit from all the winning bets. Does this happen already or does the exchange keep their books balanced in the same way as the bookie?
This is a bit of a long winded question but I would love to know what others think
