It was easy apparently to invest.
They were looking for capital/brand ambassadors, and Phil Helmuth (poker player) was asked to invest $15k for some shares/a job as brand ambassador. He did his due diligence, asked a dozen people what they thought, and everyone said swerve.
That investment would now be worth $80m .. oops
https://www.pokernews.com/news/2025/03/ ... -48255.htm